Powder – Up here
The music video for this is appealing to a science fiction genre, specifically aiming at males. They’re appealing to this audience by stereotyping girls and over sexualizing them. The guys in the video are goothy, which stereotypically may give certain fans false acquisitions. The music video portrays superheroes as glamorous by the makeup and costumes used. The type of music is ‘rock’, which often appeals to science fiction fans. The characters within the film seem so much older, due to their power and forwardness (in your face), appealing to a very specific audience.
Stereotypically from analyzing this music video, I can identify that the audiences are likely to be interested in:
- Video games
- Comic books / magazines over newspapers
- Sub Genre
- Kerrang
The audience is likely to be located in places like ‘Camden, London,’ and ‘New York’ the reason for this is the uniqueness of the music. The band will be looking for a very niche audience, which both locations would welcome. In New York, there is a diversity of cultures and the opportunity for bands to become mainstream.
Powder would have a very different audience, compared to more mainstream bands, such as examples, skepter, kooks etc.
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