Editing 5

Today I changed the rough edit of shots in to the final edit. I put all the shots in and ensured that if flowed and that the lip syncing was accurate where need be. I had to alter some shots and swop some round to make the video flow better. I use different transitions and I added more shots to speed up the music video to prevent boredom. next editing I will alter the colour within the clips.

Today I also added the shots of his band in to the clips, and did a split screen with kendall and then his band.

Target Group

The music video will focus on an audience that like alternative music.

More specifically those who are aged between 16 – 23 years and go to festivals/gigs, and prefer listening to niche rather than mainstream

My last post showed the graphs and research to back up how I came about this decision. (Primary research) 

Audience Research

Out of the people I asked that enjoy watching Alternative music videos, I identified that the age range was 16-23 and they enjoyed going to festivals and attended them regularly.  I also identified that this audience prefers niche artists, which is bands like Off shore break (Kendall). I also identified the majority of this target audience (16-23 and attend festivals/gigs), enjoy performance based music videos. This is how I have identified who my target audience is for my music video 'person inside'.

Music Video Product Analyses

Music Video Product Analyses from Drew Middleton

This was extremely helpful and provided me with top tips of how I can get certain emotions to come across within the music video. E.g. face close-ups are good at portraying closed in, negative emotions. 

Focus Group

I did a focus group to gather more research on the target market.


I had 5 people who enjoyed Offshore Breaks Music -
Becki
Harriet
Sonja
Alden
Josh


The key findings that I took from using a focus group was:

• They all enjoyed goign to gigs and festivals.
• They loved bamd of a simular genre; dance a la plage, bastille, imagine dragons.. 
•  Enjoyed preformance based music videos, that had something unique about them - not a black background but a more creative location background.
• Prefered niche artists over mainstream.

This information was the key factors I identified to use as evidence to conclude that I have identified the right target market for my music video.

Research - Survey

Here is the survey that I used, to help identify my target audience.


































I used Social networking sites such as; Hotmail, Twitter, and Facebook to gather my target market research:

Eiditng 4

Today I spent the afternoon editing, and managed to create a rough edit. This allowed me to identifiy that I did not need to do any more filming and that my music video is on track for completion. The shots all flow and I have a bigger enough sample to select from.

Star Voice

The Star Voice for my music video would be the band 'iImagine dragons' - they are an American indie rock band that are based in Las Vegas. There song 'On top of the world' inspired me, due to the feel good factor that it created. 

Editing 3

Today I spent all day Editing and managed to do a minute. The shots and transitions were successful and I had a wide range of shots to choose from. I identified that the colour is definitely going to need to be edited for all the clips.

Second Editing

I got the first 30 seconds complete, which was the opening to the music video and the start of the lyrics. It allowed me to make sure I had kendall entering the screen at the right time and that his lip syncing was accruate at the beggining of the music video.

I started with an establishing shot and then approached kendall and had medium-close up shots. The range of shots allowed me to introduce kendall within a short amount of time.

Editing Techniques

For my last clip within the video, I have Kendall on the back of the trailer playing his guitar and singing as he gets driven away by the landrover down the single track road..

When filming this I did it in slow motion to ensure it was a steady shot and I got all the key details. To ensure this clip fits in with the rest of the movie and doesn't bore the viewer I need to edit it to be quicker towards the end. When the trailer disappears in the distance, it seems like the road goes on forever due to the car driving so slow for my camera.

This is an easy technique on my editing software:

Editing possibility

This would be an excellent technique that I could use in the music video, it would create a simular effect as what the music video 'one republic - good life' have created. It would allow me to show two  moving clips at the same time. This would help me show a contrast between kendall singing and the day to day life that surrounds him.

First Editing -

Today I loaded all my footage of the camera and put it into Serif - MoviePlusX5 to allow me to start editing...

I had a play around with all the software to remind myself the different techniques that i can use:

- Applying Transitions

- Trimming

- Panning and Zooms

- Arranging/resizing clips

- Using Envelopes

- Slowing down or Speeding up clips

- Video Overlays 

- Transparency and Opacity

- Applying Video effects (2D filter effect, 3D filter effect, colour correction)

- Adding/animating text

As well as experimenting with the programme myself, I found the Serif MoviePlusX5 user guide helpful to expand my knowledge further and explore the most effective techniques that would be appropriate to use for my music video. I hope that this will allow me to use the software to it's full potential. https://www.serif.com/content/manuals/en/movieplusx5.pdf

Filming 3

Filming 3

Today I filmed for 3 hours, Igot the last third of filming complete, and I got some more shots of the first filming session that I didn't think were to the standard that they should be or any faults in the clips. The lip syncing worked well, and I got some effective closeups on Kendalls face. I also got a shot of the landrover and trailer disapearing into the distance, which I think will be effective to finish off the music video. I got shots at a variety of angles and got a good movement shot for the line 'when you're smiling and happy'.. The third filming gathered a huge range of shots, however, again some had faults in them that would have been hard to deal with in the editing stage. Panning shots were often moved too quickly. Another weakness is that I have a lot more shots of specific lines, and less of others, which means some shots will be excellent and others don't have the same opportunities.

Genre

The Genre of the Music Video is Alternative country.

• Majority are Niche Artists, but recently it has become more mainstream. 
• Came from College Rock
• More Mainstream than Indie

Alternative Genre Research

Generic conventions of alternative rock music videos from butcher94