Music Video Development

Music Video Comparison

Michael Jackson’s song ‘Thriller’ is 13 minutes and 43 seconds and it was the first big music video, created in 1982. This was the start of music videos, and the idea developed from then. Thriller was a huge blockbuster hit at this time and really brought the music video idea alive, and started them off.

The way that Michael Jackson developed his music videos for more recent song recordings, had developed with time, and the key feature was that they were reduced to 3/4minutes long. (This is actually the attention span that people have when listening to music). The audience Michael Jackson was targeting would have also have changed, and the quality of the recording would have improved. His most recent song was done with Akon, called Hold my hand. The song quickly got to the top 20, and was very different from the first video Jackson produced 26 years ago.

The quality of the image was much better quality, due to new technology equipment. The images, changed, and were linked to people of today and the way we live. It linked to emotional feelings and links back to the ‘ideal’ thoughts about love etc. that everyone has created over the years from ‘movies’ etc. The image changes at a much more rapid pace to keep the audience interacting and watching, and the soundtrack is more repetitive allowing it to get into peoples heads.

This information has allowed me to understand that I must look at a range of different music videos, from different time periods as well as the latest hits. Music from earlier on, is still brilliant, and many songs make second appearances.  This means I must analyze why they came back to the market and the strengths they have to still be popular years later. Looking into different aged music videos allows me to identify how music goes through different stages and what makes certain music more successful.  This will help me ensure that I get the right target audience for my product, by using all the typical conventions of the music videos of this time and also taking passed strengths. 

• I have had a look at a music video called 'powder - up here' and compared it to more up-to-date music videos, such as 'example - kick starts'.Check out the different music Video Blogs that I have explored.