Audience Feedback

I sat down with  group of friends and asked them to brainstorm the pros and cons of my music video, this is what they came up with:

Cons	Pros
Not enough colours? Colour may emphasize certain shots and link with lighter hearted lyrics	Close-up on guitar diagonally was a good shot, and worked well.
Wider range of shots and a quicker turnover.	Visual links to music
No close-up of Kendall till 24 seconds, therefore need to introduce him quicker.	1.46 – good lip syncing (walls are all grey, close-up on his face emphasizes he’s boxed in)
3.14 bad lip syncing	17 seconds, good transition, smooth
1.59 – transition not great, too jolty and didn’t match the music.	32 seconds – good lip syncing
Better link with band, than only shown in the screen print. Seems out the blue and no special effects.
The extreme close up on lips was too much – poor.

Opening shot – The overall feeling was that there was not enough depth of field, however it was a good establishing shot. People also felt that i needed a close-up shot of Kendall earlier on, to introduce him to the viewers. 

Closing shot – not much relevance to the rest of the video, even though it was a really good idea and closing shot. Many people loved this idea, and decided it didn't matter that there hadn't been a direct link too the video as it was within the framing throughout. 

Black and White – Why? The song is about moving on, and going forward – positive? 

It helped define many shots, for example, close-up's on the guitar and on Kendall's face. Without being in black and white these shots would have not been as effective, as they would not appear as dramatic or significant and may have been blurred in with the rest of the shot rather than standing out and making an impact. 

MAGAZINE ADVERTISMENT

Positive - Relates/links to video well – special effects appropriate.

Negative - More colour to make it stand out – titles in red etc.

WEBSITE

Positive - Photo scroll and twitter effective – interactive

Negative - Video at the top rather than a picture?

Potential Picture for Advertisment

This is a picture taken from the music video location. This is effective to help link the music video and ancillary text together. Research showed that Black and white was an effective colour to use, and I think the editing of this picture creates a creative feel, which helps me to attract the target market I have identified.

Magazine advertisment -Research

Magazine advertisements from desemester


These allowed me to identify the key concepts of a magazine advertisment. This research allowed me to identify that black and white colour effects are important, to make the advert standout. a picture of the band/singer is also important and needs to dominate the picture, so the audience see what they are waiting for.

Potential Photo's for Magazine Advertisment

Here are all the different shots I thought about using for my Magazine Advertisment.

Overall I felt the black and white photo's were most effective and that they linked best with the music video and the website. I changed the contrast in all the photos to make the image look more dramatic and defined.