Focus Group

I did a focus group to gather more research on the target market.


I had 5 people who enjoyed Offshore Breaks Music -
Becki
Harriet
Sonja
Alden
Josh


The key findings that I took from using a focus group was:

• They all enjoyed goign to gigs and festivals.
• They loved bamd of a simular genre; dance a la plage, bastille, imagine dragons.. 
•  Enjoyed preformance based music videos, that had something unique about them - not a black background but a more creative location background.
• Prefered niche artists over mainstream.

This information was the key factors I identified to use as evidence to conclude that I have identified the right target market for my music video.