Out of the people I asked that enjoy watching Alternative music videos, I identified that the age range was 16-23 and they enjoyed going to festivals and attended them regularly. I also identified that this audience prefers niche artists, which is bands like Off shore break (Kendall). I also identified the majority of this target audience (16-23 and attend festivals/gigs), enjoy performance based music videos. This is how I have identified who my target audience is for my music video 'person inside'.
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