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Cons
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Pros
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Not enough colours? Colour may emphasize
certain shots and link with lighter hearted lyrics
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Close-up on guitar diagonally
was a good shot, and worked well.
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Wider range of shots and a
quicker turnover.
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Visual links to music
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No close-up of Kendall till 24
seconds, therefore need to introduce him quicker.
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1.46 – good lip syncing (walls
are all grey, close-up on his face emphasizes he’s boxed in)
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3.14 bad lip syncing
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17 seconds, good transition,
smooth
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1.59 – transition not great, too
jolty and didn’t match the music.
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32 seconds – good lip syncing
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Better link with band, than only
shown in the screen print.
Seems out the blue and no
special effects.
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The extreme close up on lips was
too much – poor.
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Opening shot – The overall feeling was that there was not enough depth of field, however it was a good establishing shot. People also felt that i needed a close-up shot of Kendall earlier on, to introduce him to the viewers.
Closing shot – not much relevance to the rest of the video, even though
it was a really good idea and closing shot. Many people loved this idea, and decided it didn't matter that there hadn't been a direct link too the video as it was within the framing throughout.
Black and White – Why? The song is about moving on, and going forward –
positive?
It helped define many shots, for example, close-up's on the guitar and on Kendall's face. Without being in black and white these shots would have not been as effective, as they would not appear as dramatic or significant and may have been blurred in with the rest of the shot rather than standing out and making an impact.
MAGAZINE ADVERTISMENT
Positive - Relates/links to video well – special effects appropriate.
Negative - More colour to make it stand out – titles in red etc.
WEBSITE
Positive - Photo scroll and twitter effective – interactive
Negative - Video at the top rather than a picture?
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