This is the new talk talk adverts, sponsoring the X-factor. It allows people to get interactive and have their own faces appear in the TV's.
This inspired me, as i felt it would be a quirky idea to include in my music video. I could have the back ground on the beach, with the 'singers' face in the TV. I think this would be effective due to the creativity and originality of it.
Information about the sponsorship:
"Fans will be directed to the online studio that will utilise motion tracking and an interactive augmented-reality technology, which enable users to brighten up their video.
They can then further edit and personalise their video by adding fun, professional-style music video effects. It can then be shared with friends via email, Facebook, Twitter, YouTube and as video ringtones."]
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